Unless you just found out about internet marketing, today, you know Facebook advertising is extremely hot right now. Considering the incredible amount of traffic they get, they would be severely remiss if they didn’t offer advertising. There’s little doubt about finding your particular niche market at Facebook. All you need is a little bit of direction to get started. The rest of this article will give you a primer in the form of three solid Facebook advertising tips to get you off to a great start. Being familiar with ways to optimize one’s Facebook advertising endeavors may help If you’re interested in ways to earn money from an ebook regarding low carb protein bars; you should be able to receive more impressive results from the tips within this post.
So where exactly do you send the traffic that you generate with your Facebook advertising? Of course a landing page, but what kind of a landing page would work the best? Your Facebook fan page! That’s right: you can increase your conversions by sending your site traffic to the fan page you’ve made on Facebook. Lots of new advertisers don’t yet know about the benefits associated with building your own fan page and then directing your traffic to it. When you use a regular website instead of a Facebook fan page, you will notice that your conversion rate as well as your CTR won’t be as high. The simple truth is that Facebook users trust fan pages and it is easier for them to click the “like” button and become a fan. Your chance for conversion is better with a fan page because you have the ability to interact with them personally there. The more people there are on your fan page, the better it is for you. Use this method to prove to yourself how well it works.
You can even use different methods when it comes to testing, and for example there is the CPM based testing compared to the CPC kind. You can easily figure out your ad conversions by looking at your CTR, and you can also figure your landing page conversions as well. All you will need to do is know your CPM, and then see which ads have the lowest cost per click price. You will effectively end-up with a lower number of overall click throughs, but using this approach your campaign costs will be lower.
Now, for keywords and this one should be a no-brainer. Never only use demographic data for targeting purposes and nothing else. There are some instances when you can safely target wide, but they are probably not the norm. But when you’re dealing with niches/sub-niches, then you must target via keywords because everything will improve including conversions and ad costs. If you have done PPC at Adwords, then you know all about Quality Score and how it’s assigned. Facebook’s algorithm is not as sophisticated as Googles, but it still has code that looks at relevance. But when you’re advertising, it doesn’t matter about getting a score because your ads must be relevant to convert, anyway.
The numbers don’t lie, and too many people – the entire planet, know what is going on at Facebook in terms of market reach. Make sure you understand the needs and wants of your target audience prior to creating your ads. No matter where you run ads, it’s imperative that you test your ads using split testing. Pay attention to the fact that when you are building a site concerning hypertufa – or any other topic- then you can easily get better results from your web page with the lessons you have learned here!
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